As we update, improve and expand the BharatLend App Service, this policy may change, so please refer back to it periodically. By accessing the website, BharatLend mobile application (hereinafter referred to as "BharatLend App" or "App") or otherwise using the BharatLend App Services, you consent to collection, storage, and use of the personal information you provide (including any changes thereto as provided by you) for any of the services that we offer.
The Company respects the privacy of the users of the BharatLend App Services and is committed to reasonably protect it in all respects. The information about the user as collected by the Company is: (a) information supplied by users and (b) information automatically tracked while using a mobile device having BharatLend App Services enabled (collectively referred to as Information).
All required information is service dependent and the Company may use the above said user Information to, maintain, protect, and improve the BharatLend App Services and for developing new services. We may also use your phone number, email address or other personally identifiable information to send commercial or marketing messages without your consent [with an option to subscribe / unsubscribe (where feasible)]. We may, however, use your email address and phone number without further consent for non-marketing or administrative purposes (such as notifying you of major changes, for customer service purposes, providing information about updates to BharatLend App Services, billing, etc.).
In case you choose to decline to submit personally identifiable information on the BharatLend App/Site, we may not be able to provide certain services on the App/Site to you. We will make reasonable efforts to notify you of the same at the appropriate time. In any case, we will not be liable and or responsible for the denial of certain services to you for lack of you providing the necessary personal information.
When you register with the BharatLend App Services, we may contact you from time to time about updation of your personal information to provide the users such features that we believe may benefit/interest you.
Customer Information: We store the contact information of your customers. We also keep a log of all the credit/payment related communication to the customers.
Demographic and Related Information: We may reference other sources of demographic and other information in order to provide you with more targeted communications and promotions. We use Google Analytics, among others, to track the user behaviour on our website.
Log File Information: Our Servers automatically collect limited information about your deviceâ€™s connection to the Internet, including your IP address, when you visit our Site or use the App. We automatically receive and log information from the App and/or your browser including but not limited to IP address, your device or computerâ€™s name, and your operating system, We may also collect log information from your device, including but not limited to your location, IP address, your deviceâ€™s name, deviceâ€™s serial number or unique identification number (e.g. UDID on your iOS device, Android ID or ADID on your Android Device), your device operating system, browser type and version, CPU speed, and connection speed etc.
Cookies: To improve the responsiveness of the Site for our users, we may use "cookies", or similar electronic tools to collect information to assign each visitor a unique, random number as a User Identification (User ID) to understand the userâ€™s individual interests using the identified computer. Our partners may also assign their own cookies to your browser, a process that we do not control.
When it is requested or required by law or by any court or governmental agency or authority to disclose, for the purpose of verification of identity, or for the prevention, detection, investigation including cyber incidents, or for prosecution and punishment of offences. These disclosures are made in good faith and belief that such disclosure is reasonably necessary for enforcing these Terms or for complying with the applicable laws and regulations. No personally identifiable data of an individual user such as name, phone number, email address, spends data, card details etc. would be shared with any other User and/or third party â€“ unless explicitly approved by the concerned individual user himself/herself. However, if this conflicts with conditions mentioned in the immediate point above, this condition would become null and void. The Company may also present information related to credit records, user spends, patterns and user data tracked by the company only in the form of aggregated statistics on data such as overall app usage by date, time, balances, etc. within our app/site or to our partners.